Marketing Insights with Alexis

Sephora's Personalized Emails I have been a loyal shopper at Sephora for many years. One of my favourite aspects of my interactions with the brand is their exceptional customer service which is rooted in personalization - and this extends across their marketing mix. In their email marketing communications with me they address me by first name, and curate promotions and products which are recommended strategically based on my purchase history and browser viewing history. They have data on which items I favourite, which items I put in my virtual cart, which items I constantly go back to and which ones I keep an eye out to one day justify buying. Their personalization strategy is effective because it is consistent in every interaction and it keeps me loyal and feeling values by the business.