Introduction
Digital Art by Alberto Seveso An introduction... Many years ago, I renamed myself Alexis. Studies have shown that your name gives a first impression long before your presence does, and I wished for my first name to be universal and strong, with a hint of femininity. I named this blog "Marketing Insights", as I plan to share exactly that with my readers. This is a compilation of my ideas, thoughts and takeaways on everything marketing. I hope to build a strong foundation in marketing with a course that gives a broad scope on the study. Knowing how marketing has evolved and which key practices have been here all along is useful for successful foresight and adaptation as marketing becomes much more digital. To be successful, I plan on being consistent with my time management and assignment completion, digging into my creativity when it comes to application, and doing my best no matter the scope of work. An interesting and important thing I learned this w...