Hubspot: The Full Stack Brand That Never Fails



The Full Stack Brand that Never Fails

 Hubspot is a well-oiled machine. They know exactly what they are doing, and they do it exceptionally well.

What is Hubspot?

A SaaS company which offers an all-in-one digital marketing software that helps companies of all sizes attract, convert, close and manage leads in the most efficient way. 
Hubspot offers a number of services which work together seamlessly on a visually-appealing, non-technical and easy-to-use dashboard: SEO, social media management, social listening, marketing analytics, content creation, email drip campaigns, lead nurturing, landing pages, marketing automation and so much more.

To break down the brand that is Hubspot, I like to use Jeff Bezos' definition of the term: 
"Your brand is what people say about you when you leave the room"

A few pictures come to mind...
  • The colour orange, and the extension symbol in the "o" - visually communicating the range of services that stem from a single place.
  • All the services you could think of to run marketing and sales efficiently and all in one place.
  • Clean, clear, predictive and consistent UX on websites, applications, software, social mediums and blogs which are branded "Hubspot".
  • A thought leader in everything in the digital marketing. They rank high for any keyword or question that relates back to their space.
  • The feeling of weight being lifted off a business owner's shoulders.

Being the best, Hubspot has leverages the 5 brand elements exceptionally for their target audience; business owners and heads of marketing, ranging from SMB to enterprise level companies. This is detailed below...
  • Trustworthiness: building trust is the cornerstone of inbound marketing, a strategy which attracts customers by providing quality content every step of the way. Hubspot not only allows the implementation of this technique through their software, but leads by example to showcase its effectiveness. Every blog post, e-book and email offers a visitor/user/customer value.
  • Engagement: Hubspot is all about engagement, after all, they are selling a software which is meant to leverage engagement to scale one's business. Their efforts are impressive and consistent: they engage their users by predicting pressing questions and providing answers via blog posts, they have a loyal following over all mainstream social media channels (facebook, linkedin, snapchat, instagram, twitter and medium), and they personalize the software they offer to fit your business.
  • Leading edge: there is no doubt that Hubspot is unique, innovative and forward-thinking. They are the only full-stack marketing software available, they report on trends in the industry and have an answer to every question a business owner may have when it comes to digital marketing.
  • Corporate Citizenship: Hubspot demonstrates their care and involvement in society in 2 major ways: valuing their employees and offering free education and certification in inbound marketing through Hubspot Academy. This builds brand equity by showcasing their core values: growth, purpose and running a people-oriented business.
  • Presence: Hubspot stays top-of-mind with their incredible domination of every digital marketing topic, high search engine ranking, brand loyalty and engagement across many social media platforms.
It is very clear that Hubspot had invested in thorough research before creating a niche product for other businesses. Hubspot is a fierce competitor that's only growing in size due to their in-demand software and brand building efforts. Any SaaS company would benefit by taking a page of out Hubspot's book.
Sources:

 https://www.hubspot.com/what-is-hubspot
https://www.thesaleslion.com/the-most-important-customer-review-of-hubspot-you%E2%80%99ll-ever-read/


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